PRODUCT MARKETER | strategist | OPERATOR

SARA
CROW

Objective

Solve problems that matter

I’ve spent my career helping organizations define business goals, execute go-to-market strategies, and tackle operational problems. I love working with high performing teams and a diverse set of stakeholders to solve new and complex problems, scale knowledge and processes, and execute business strategy.

Experience

RIBBON health, New York | Product marketing SENIOR Director

May 2022 - Present

I am leading the creation and integration of the product marketing function at Ribbon. My team is focused on defining and driving go-to-market (GTM) strategies and product launches that power Ribbon achieving its revenue goals and creating our differentiation in the market.

flatiron health, New York | Product marketing & Strategy Director

October 2016 - April 2022

I led a team of product marketers focused on supporting growth and customer retention. My team crafted GTM strategies that delivered a differentiated value proposition to customers and directly informed product and sales strategy. We did this through a combination of market and regulatory research, competitive intel, GTM work, value messaging, and high impact content.

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NEW york-presbyterian hospital, new york | project lead, Global services

April 2015 - October 2016

I owned internal strategic projects to scale process and position our program for sustainable growth. I was also appointed to an Interim Manager role and oversaw daily operations and administration supervising a team of 12 staff responsible for coordinating care for over 2,000 international patients annually. Both of these roles required effective stakeholder relationships with senior leaders, clinical departments, and international embassies.

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huron consulting group, New York | Associate

September 2011 - April 2015

I managed client relationships at top-tier hospitals and health systems to implement operational enhancements and proprietary software tools to drive recurring annual benefit and address issues impacting client cash collections.

Some of my work

Client case study

I partnered with our brand team to quickly publish this case study detailing our differentiated client support ramping up telemedicine services in response to COVID-19.

product value messaging

Crafted value messaging for Flatiron’s revenue cycle management offering and leveraged across related web content.

actionable, differentiated content

I oversaw all workshop content for Flatiron’s annual OncoCloud customer conference tailored to a range of decision-makers and end users.